Inspiration from an Unlikely Source
On the very bottom, below the snack picture, appeared these words:
"Snacktime Inspiration: Lighting scented candles is a great way to unwind. Make sure you choose a scent that isn't overpowering."
Several thoughts flashed in quick succession:
1) That's brilliant marketing. They're encouraging the consumer to get comfortable and cozy to enjoy their product.
2) Wow, is our society so busy that we need reminders to relax?
3) A woman must have designed that packaging.
I'm curious, what are your thoughts?